Why Sales and Marketing Alignment Is Still Broken
Sales Chat Show · Why Sales and Marketing Alignment Is Still Broken Sales and marketing alignment has been talked about for years. So why is it still such a persistent problem? In this episode we discuss one of the recurring issues highlighted in the latest State of Sales Report: the ongoing challenge of aligning sales, marketing and lead generation activity. Despite the rise of the CRO, revenue teams and integrated commercial structures, many organisations still experience tension between sales and marketing. Sales teams complain about …