For Salespeople

Sales is the outcome, culture is the goal

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Sales Chat Show · Sales is the outcome, culture is the goal Sales results matter. But what creates those results? In this episode of the Sales Chat Show, Simon Hazeldine and Steve Lindsey turn the spotlight on Anthony Stears to explore one of the ideas behind his recent work: sales is the outcome, culture is the goal. Anthony explains how his work has evolved from telephone sales training into what he describes as “conversation architecture” — helping organisations design better conversations across sales, customer service, …

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AI for Customer Intelligence – The Sales Superpower Hiding in Plain Sight

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AI is already changing the way salespeople work. But where is it making the biggest difference right now? In this episode of the Sales Chat Show, we discuss one of the standout findings from the State of Sales 2026 Report from The Growth Hub: sales leaders are seeing some of the strongest positive impact from AI in the area of customer intelligence. The discussion explores how AI can help salespeople research customers faster, understand buying organisations more deeply, personalise outreach, identify useful business insights and …

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Why Sales and Marketing Alignment Is Still Broken

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Sales Chat Show · Why Sales and Marketing Alignment Is Still Broken Sales and marketing alignment has been talked about for years. So why is it still such a persistent problem? In this episode we discuss one of the recurring issues highlighted in the latest State of Sales Report: the ongoing challenge of aligning sales, marketing and lead generation activity. Despite the rise of the CRO, revenue teams and integrated commercial structures, many organisations still experience tension between sales and marketing. Sales teams complain about …

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Mastering the Art of Cost-Effective Sales Strategies in Tough Times

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Sales Chat Show · Mastering the Art of Cost-Effective Sales Strategies in Tough Times In this timely episode of the Sales Chat Show, Simon Hazeldine, Graham Jones, and Anthony Steers tackle the big question many sales professionals are facing right now: How do you sell smart when the economy isn’t on your side? With economic headwinds, shifting buyer behaviours, and tighter budgets, the trio shares practical, real-world strategies for delivering sales results without blowing the budget. From improving buyer targeting and focusing on profitable activity …

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Revealing the Truth – Why Companies Struggle to Control Cheating

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Sales Chat Show · Revealing the Truth – Why Companies Struggle to Control Sales Cheating In this provocative episode of the Sales Chat Show, Simon Hazeldine, Graham Jones, and Anthony Steers dive into the murky waters of unethical sales behaviours and the systems that enable them. Sparked by a revealing Harvard Business Review article, the hosts explore how poorly designed sales targets and performance metrics can drive manipulation, fraud, and even criminal activity—often with management’s full awareness. From inflated call stats to forced customer reviews, …

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