Sometimes you need to “sack” a customer or client. But what’s the best way of going about that? In this episode of the Sales Chat Show, you will discover the issues involved in disengaging with customers.
Should I be using testimonials or case studies?
What’s the difference between a testimonial and a case study? In this episode of the Sales Chat Show, you will hear the argument that testimonials are largely worthless.
Why your customers don’t give a damn about you
Customers are only interested in themselves. They are not interested in you, your products or your services…!