Why the Role of Social Media in Modern Selling is Not What You Think It Is
Social media is useful in sales. But exactly how useful? The real benefit is not what you might expect.
Graham Jones
Sales is Commercial Warfare – Here Is How To Win the Battle
To sell you have to go into battle. Good salespeople treat selling as a challenge that has to be won.
As a Sales Professional Are You On Top of Your Continual Professional Development
Continuous professional development (CPD) is essential if you want to make sure you are up-to-date and your sales ability is kept in-check. But are you making sure your CPD is right?
How to recruit great sales people
In this episode, we discuss how to recruit the best sales staff with leading British businessman, Jon Lowe.
How to run effective sales meetings
In this edition of the Sales Chat Show, we uncover what makes a successful sales meeting.
Identifying the decision-making unit
Who makes the decision to buy what you sell? In this edition of the Sales Chat Show, we help you find out how to identify the buyer.
How to use testimonials and case studies to win more business
How to use testimonials and case studies to win more business. A special edition of the Sales Chat Show.
There is no such thing as B2B or B2C
Go to any business meeting these days and talk about Twitter or Facebook and you’ll be met with a familiar cry: “Aha,”, says the hapless accountant, lawyer or consultant to you, “that’s all very well for consumer businesses, but how can it help those of us in the B2B sector?” It is special pleading, suggesting that there is something very different about being in “business to business” that sets you apart from “business to consumer“. These people ask you for “B2B” examples of the success …
Are You Falling Victim to these Five Sales Traps?
Countless people unwittingly dig fatal sales traps for themselves that kill off any chance of a sale being made.