Sales is the outcome, culture is the goal
Sales Chat Show · Sales is the outcome, culture is the goal Sales results matter. But what creates those results? In this episode of the Sales Chat Show, Simon Hazeldine and Steve Lindsey turn the spotlight on Anthony Stears to explore one of the ideas behind his recent work: sales is the outcome, culture is the goal. Anthony explains how his work has evolved from telephone sales training into what he describes as “conversation architecture” — helping organisations design better conversations across sales, customer service, …